« The Scales of Justice | Main | Commentariat »

Refreshing

This Shweppes commercial is one of the most beautiful things I've seen in a while:

The slow deformation of the balloons as they hit the ground and stretch to the limits of the rubber they're made of seems to symbolize something - at least to me. This point is emphasized by how quickly the rubber reforms around the surface of the remaining water and just seems to vanish. Even in slow motion the rubber seems to just disappear leaving the water still in the same partial tear-drop they had been in moments before. The last image of a water balloon hitting a man in the face, causing the water to spread around his face like a silver halo - that's just brilliant.

link courtesy of providence

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)